Showing posts with label 2009. Show all posts
Showing posts with label 2009. Show all posts

Wednesday, December 9, 2009

In the Zone goes Into the Night with Benny Mardones, Part 2


Benny Mardones had great success as a songwriter with Alan Miles and for the time being, Benny was happy.

He would often sing a demo version of the songs he wrote for other artists. After hearing one of the demos, Tommy Mottola, then working for Joel Diamond, suggested that Benny sing his own songs. Joel felt the same way, and set out to find Benny a record deal.

Now as we go into this next part I want you to ask yourself these questions:

* What is it that you want?
* What are you willing to do to get it?
* How far are you willing to go?
* Will you ever quit?

Benny finally gets a chance to play a showcase for the music executives and show off his musical talent. First time - no record deal, second time - no record deal, third time - no record deal! How many of you at this point would’ve quit? Fourth time he nailed it - an amazing performance...no record deal!

The music executives came back to Benny to say we loved it, but we want you to play one more showcase. Benny's response was like mine would’ve been and most everyone else’s – “No way. If they can't make up their minds by now forget it.”

How easy it is to take shot and quit? Then we justify it by saying, “Well, I tried”. We say that to make ourselves feel better. The truth is, it is easier to quit when it gets too hard than to forge ahead.

I am hear to tell you the secret, are you ready? LIFE GETS HARD!!!!

It did that day for Benny, but he did what most would not: When life got hard, he got harder. He played for a fifth time and landed his record deal. Going into the studio to record was a dream come true for Benny and, in 1979, he recorded the album “Never Run, Never Hide”.

In previous weeks we’ve talked about talent and desire. Where talent opens up doors, desire allows you to stay in the room long term. Talent got Benny into that recording studio, but his desire would change the course of his life forever. Just two days before going into the studio Benny penned “Into The Night” which was released on that album.

We often hear “be careful what you wish for, you might just get it”. Well, Benny got it. By the middle of 1980, “Into The Night” was the song of the summer. Benny finally felt like he owned his dream, he had made it. With barely enough money in his pocket for transportation, Benny went to get his first royalty check with the hopes to maybe pay the rent and get some food. When he opened that envelope, the reality of that dream came at him like a bullet from a gun. That check was worth more than his parents had made in their entire lifetime.

Now if you do your research and read some books, every great achievement ever recorded has a turning point that shapes your destiny. Whether you are Elvis Presley, James Dean, Michael Jordan or Benny Mardones, they all had a turning point. After the huge success of “Into The Night”, he found himself battling the demons of drug addiction, discontinued all concert performances, recordings, and appearances. To the rest of the world, it seemed Benny Mardones had fallen off the face of the earth.

At the times of our greatest struggles we never see the turning point as clear as we do after the fact. But for Benny, it is burned in his mind forever: In 1985 Benny's son Michael Everett was born.

Even though it moved him, it did not shake him to his core just yet. One day, as Benny stood at the crossroads of his life with drug addiction, his son -- a newborn unable to speak --- communicated with Benny in a way only a son could communicate to his father. That same love that Benny had growing up for his music, that love that got him what he thought was all of his dreams come true, now was a distant memory compared to the love he felt for his son Michael that day.

When you decided to change, it happens in an instant, but if you take no action towards it, you will never change anything. That day, Benny called his road manager who lived in Syracuse. With his bags packed and his son by his side, Benny embarked on a new life.

We talk a lot in our articles about surrounding ourselves with positive people and position and then things will happen. It stands true time and time again. With the help of some amazing individuals, like Joe and Zofia DeMaio, Ed Pozzuoli, Alan Miles, and Central New York, Benny became recharged in his professional life -- most importantly his personal life.

I asked him:

“Your career was riddled with so much up and down how did you or do you handle it?”

His answer was simple and yet direct:

“Dave, I just put one foot in front of the other. I don't know how much longer I am going to be able to do this, so for me, I am going to give 150% every chance I get.”

How many of us can saw we live by that motto everyday? The world is lined with dreamers and doers. Benny Mardones possesses the rarest quality of them all -- both.

Benny Mardones owns his dream now more than ever. But not for the reasons you may think. Not for the fact that after 40 years he is still doing what he loves to do. Not for the fact that he has made lots of money. Not for the fact that “Into The Night” may live on forever. Benny Mardones owns his dream because he now shares it with the one most important person in his life: His son Michael.

His legacy will live on forever because he showed his son that if you want something bad enough go get it and never quit. When the time comes for the lights to fade on his final performance, I am sure

Benny will go gently “Into The Night” and his legacy will live on through his son and the people he touched along the way.

Remember be positive, be real and live your life In The Zone.

In The Zone goes “Into The Night” with Benny Mardones: Part 1


Each week we talk about different topics that help create value and give us the perspective on the human potential. This week will be a little different.

I was pleased by an email I received a few weeks back that I would like to share with you:

DEAR DAVE
I DON'T KNOW HOW IT HAPPENED BUT I STARTED RECIEVING YOUR ARTICLES VIA EMAIL NOT EVERY DAY BUT ABOUT ONCE A WEEK AND I REALLY ENJOY THEM.EVERYTIME I READ ONE IT FEELS LIKE A TEN MINUTE VISIT HOME TO MY BELOVED CENTRAL NEW YORK.. I HOPE TO SEE YOU AT THE TURNING STONE.
ALL THE BEST -- BENNY MARDONES

Needless to say I was surprised and extremely pleased.

As the weeks followed I would receive other emails from Benny letting me know how much he enjoyed the articles. Now I have known about Benny for years, not personally, but by his amazing music.

In fact, as a young teen I even sang in a band, which of coursed had “Into The Night” on our song list, who didn't?

But as I looked at his website something clicked. Why does someone stay in an industry that has so much heartache? Looking at his bio showed a rocket ship rise to the top, and a hard-lived fall from grace. Here he is 40 years later getting ready to come back to Central New York to do another show at the Turning Stone Resort Casino December 12, 2009.

Why?

Why do some people stay strong and dedicated to follow their dreams. Not just stay, but to stay long term, through all the trial and tribulations. To answer that question was easy for Benny.

“I would rather play my music for $500 than do anything else for $5,000.”

You see your dreams have three phases:

* First you must Be It – Act as if you will be what it is you want. For Benny it was being a Rock Star.
* Then you must Live It – Each and everyday do something that moves you toward your dreams.
* Finally Own It – At this stage it is who you truly are, your authentic self, where anything is possible.

For Benny, he was 11years old when he decided to be it, singing and playing music whenever he could. At the age of 15 he got the chance to live it, playing at a high school show. As announced by the high school principle, “The kid that taught Elvis how to shake” was living his dream.

The reaction not only pointed Benny in the right direction that night, it anchored in him a laser beam focus that has spanned over 40 years.

So often we come upon challenges in life and more often than not we shy away instead of beating these challenges into submission.

Benny had his fair share of challenges early. After high school and a stint in the military putting his dream on hold a bit, Benny decided to do what for most of us would be the same thing we all struggle with: Doing what was right instead of what you want.

What was right for Benny was going to MIT to get a great education and a job. With his military training and a degree from MIT Benny would be set for life. Except, for Benny, his dream was pounding a hole in his heart, and as has faith would have it, he started making more money playing gigs on the weekend then he ever was going to make at those big government jobs he was studying for. So Benny packed up his stuff, left MIT and headed “Into The Night.”

The challenges didn't stop there. All too often in life when we get a sniff of our dreams the universe decides to ask us how bad do we want it? For Benny it was the same thing, wanting to be a singer was his first love and that is what he set out to do so he went to New York City. But again all roads are not smooth and comfortable, and for Benny it was no different. Benny met Joel Diamond, then President of CBS Publishing. At Joel's suggestion Benny tried his hand at songwriting, with that Benny penned the song "Too Heavy To Carry" with Alan Miles. Two weeks later, Brenda Lee recorded the song and Benny the songwriter was born.

Please don't miss next week conclusion to this amazing interview with Benny Mardones. Remember be positive, be real and live your life In The Zone.

To find out more about Benny go to www.bennymardones.com
To get tickets to his show at Turning Stone Resort on December 12, 2009 go to www.turning-stone.com

Dave Muraco is a certified life coach, motivator and radio talk show host who lives in Oneida. In 2004 he founded "In The Zone", a business dedicated to helping people reach their goals. His column runs every Wednesday in the Utica Daily News. To contact David, email him at davemuraco@in-the-zone.biz or visit his website at http://In-the-zone.biz